Changing it up
‘Blogging about all things massage, and all things Jackson Hole’
For our millions of readers here at the Massage Professionals of Jackson Hole blog – you may have noticed several changes in direction with this blog. At first there was the stumbling, fatalistic – nobody-reads-this-anyway-and-I’d-rather-be-skiing – sort of attitude where, as long as I interjected relevant keyword phrases on a regular basis – it would do…right?
But then I started to get a passion for the blog writing – and I thought a decent ‘angle’ would be to write about Rochelle and me and our nascent massage professions and business – and take readers along with us on that bumpy ride that started while we lived in a motel room at the Virginian Lodge. Not a bad theory. In my days of writing for ‘Sail’ magazine, I wrote as a sailor new to boat ownership and voyaging in general – and wrote articles for those in that same stage of boating – learn with me as I discover. (See my published articles.)
But then Rochelle and I went back to McKinnon massage school in Oakland, CA for two months last fall. This in itself got me much more fired-up about massage in general and I decided to report on my learning curve and start to give my ten cents worth about giving massage – and about receiving massage. I’ve had suggestions like “Write about healthy lifestyle tips, great healthy recipes, smoothies, Yoga articles” – none of which would contain keywords relevant to massage in Jackson Hole. But most of all – while I do participate in a very active, healthy, good-eating lifestyle – to write about it, on top of the gazillions of others out there doing so – would bore the kilt off of me (yes folks, I’m Scottish born and raised – hence the Gaelic name, Hamish.)
And now, most recently, I’ve been advised to become a travel resource for in-coming visitors and tourists to Jackson Hole and the Teton area – perhaps even the state of Wyoming…wow – a tall order – but it seems like a great idea – thus the last three blog posts about things to do in Jackson Hole. All for the sake of improving our web site’s position on Google and other search engines.
So – what am I supposed to do? What is best to write about that keeps me sane; will contain the essential keywords; will interest the (millions of) readers; and yet stick to some logical, reasonable theme? Well – Rochelle and I were out for a walk yesterday and we decided to blanket the whole thing in a tag-line for the blog: “Blogging about all things Massage, and all things Jackson Hole.” What do you think of that? And you know what – I even think I’ll just write about what I darn-well please.
Rochelle and Hamish