About Our Brand New Web Site.
In case you missed it – the URL (Universal Resource Locator) of our spiffy new web site for Massage Professionals of Jackson Hole is http://www.MassageProfessionals. We have also kept the ‘pointer’ URL from our previous web site that we had through the Associated Bodywork and Massage Professionals (ABMP), which is www.jacksonhole.massagetherapy.com. We’re keeping this for three reasons: 1) Because we’ve put so much effort into building an organic following with this web site that it would be a shame to let that go and start over, 2) We are necessarily affiliated with the ABMP and their web site through massage insurance and membership – so there are numerous valuable links and associations that we maintain, and, 3) having strong ‘pointer’ web sites is important, where the landing page takes people directly to our own new web site.
The content for the ABMP web site had been working well for us – no need to write it again (thanks to Mariane Maffeo of www.MaffeoMedia.com) – so we saved some money by asking Shannon to export that content, with tweaking for SEO as she saw necessary, into the new web site. But it was very important that Google search bots not detect duplicate content – so the ABMP web site was stripped of all content and populated with essential, rich keywords that specifically directed viewers to our new web site.
During our start-up months with the ABMP web site, it had become obvious that our customers were coming to us via internet search, and that our dollars spent on print advertising could be converted into internet advertising dollars. The ABMP web site, though a great way to start, was not the forward-thinking ‘progressive’ type of web site that we needed. Our customers search on mobile devices and ‘responsive’ web sites make that possible. I did have a few conversations with the web gurus and management at ABMP to see if there was anything like this on the horizon – but that was not to be. Still – it was a superb start-up site that I would recommend to any massage-business start-up (free with membership). It helped to send us on our way and proved that the internet was to be our main source of customers. Therefore it made sense to have the latest in progressive web sites built for us – and for this, we chose Shannon and Jimmy Sbarra of Skyfire Studios in Montana – http://www.skyfirestudio.com/
It’s not really my purpose here to ‘sell’ SkyFire Studios to you. I don’t have to – just look at our new web site and you’ll see what I mean. Shannon and Jimmy are a young couple who seem to me to be not just ‘sharp’ and at the cutting edge of web site technologies, SEO marketing, and design- but they also have a pleasant, yet professional business ethic. They do what they say they’ll do, on time, and at the agreed price. No shenanigans. If more work is to be done – the price is outlined fairly and agreed upon. Their price is reasonable in this industry and good for the quality of work they produce. All through the process communication has been open and at no time are we made to feel stupid when our knowledge of web sites and ‘internet na-na land’ is lacking (Jimmy is the guru). They explain it all very well. Now that the web site is built, there’s obviously some tweaking to do and on-going SEO to monitor – their associate, Caitlin, is going to come on board. So far, our early conversations with her have sounded very encouraging, and I’ll comment on that in a later post.
The new web site is built on www.Word-Press.org – as is this blog – moved over from www.Blogger.com. As with moving the web site – all previous content from Blogger has been deleted and that Blog deleted completely. Google web crawlers don’t report well upon seeing duplicate content. I’m writing directly into the WordPress blog page right now – and it sure does make things easier, although it’s a significantly more robust platform with many more, and more complex options. Another thing we have had to do is change our e-mail server from www.GoDaddy.com, to www.Dreamhost.com. I’m still not sure why that was a good move – but it’s the hosting service that SkyFire Studio works with. Moving e-mail platforms has, I admit, been a bit of a pain so far – but Shannon is helping us get that together and I’m sure it will all be for the good in the long run.
Altogether, this is an exciting and significant phase in the growth of Massage Professionals of Jackson Hole. After just eight months in business, we have moved on from a start-up, free web site with ABMP into a much more aggressive, flexible and SEO-friendly web site that available to travelers on I-phones and tablet computers.
Hamish and Rochelle.