Jackson Hole Massage

Marketing Your Massage Business in Jackson Hole

This blog is about the adventures, trials, tribulations, emotions, pleasures, fears, frustrations and joys of starting a new out-call massage business in Jackson Hole, Wyoming. The blog is written by T. Hamish Tear, one of the two owner / partners of Massage Professionals of Jackson Hole – which is then carried forward into the Social Media sphere by Rochelle Ganoe – the other owner / Partner.

Our most recent ‘test of faith’ in Massage Professionals of Jackson Hole has been to continue to commit funds to consistent, repeated advertising over long periods of time when this is quickly becoming a negative cash-flow situation. The big decision has been whether or not to continue with advertising in the Jackson Hole News and Guide (and now we are considering the Jackson Hole Daily News) – in addition to the various other advertising mediums we have going on at the moment – not to mention the ‘Big-Gulp’ of a whole new custom web site. From previous blog posts, readers may recall that those other advertising mediums are:

1) Rack Cards. These were published by Vista Print. We ordered 2,500 and they have been distributed around Jackson Hole by the brochure delivery company “Pony Express”. We are having them delivered to rack card locations in hotels and public places frequented by tourists all over Jackson. Rack cards have provided us with two inquiries and one sale over a period of three months.

2) Jackson Hole Attraction Menu. This map and calendar of events carries advertising within it and is distributed alongside rack cards and is also found in many hotel rooms and lobbies. This has brought in three inquiries so far and has resulted in one sale.

3) The Jackson Hole News and Guide. We started with a 1/4 page ad and are now running a slightly smaller ad. for six weeks – the total contract being for thirteen weeks. This has brought in one inquiry, which led to one sale.

Those are our current advertising efforts and on-going expenses. In the past we have also advertised in the half-off special section of JH Weekly (aka Planet Jackson Hole). Yes it seems steep and scary and the question is…do we have faith in Massage Professionals of Jackson Hole to keep it going with that kind of negative cash-flow? Fortunately, we have our contract massage work at Spring Creek Ranch, and at Sena Spa in Teton Village, and at Olga’s Day Spa at Snow King Resort to keep us going. Rochelle also has a handful of fairly regular local massage clients from the past couple of years that keep her cash coming as well – although those are well discounted prices.

But what we also have to thank for cash coming in – by far our most efficient advertising medium (although we’re still talking small numbers) is the internet – yes – our web site, its SEO and Rochelle’s SM work – are performing. Usually when the Massage Professionals phone rings it is a request for a massage from having been found on the internet. And those customers have been mostly un-phased by our basic one hour massage price of $130 – and they leave extremely generous gratuities. This is why we have decided to go for the big splash of having a new custom web site built for us. We consider that the previous web site, a free template web site that comes with membership of the American Bodywork and Massage Professionals, to be ‘adequate’ but no more because it is not a ‘responsive’ web site – and other reasons. (Although it is a really good place to start with a brand new massage business with little start-up capital – and it has already gained a very respectable organic Google placement.)

This blog Post will continue next week with details of how we have decided to construct our new web site, who we hired to do so and why – and how expenses being poured into the web site can be justified and balanced against or with those other advertising mediums in Jackson Hole.

Be well,

Hamish and Rochelle.

Teenagers Benefit from Massage

Teenagers Benefit from Massage

Yes, it’s true – teenagers benefit from Massage. Massage has been shown to help different issues that occur during adolescence.We have all been through those sometimes dreaded (and just as often wonderful) years between childhood and adulthood. We go through massive changes hormonally and physically – and while regular doctors’ visits are recommended for the hard, medical aspects of this growing-up stage, massage can also be an important component of a teen’s health and wellness. Here are 3 areas where teenagers benefit from massage:

1. Poor body image and eating disorders.

Depression, social pressures regarding appearance, and participation in sports where leanness is valued (such as gymnastics, wrestling, and diving), are all associated with the development of eating disorders. Needless to say, high school provides ample opportunity for all of these.

Studies done at the Touch Research Institute with women who struggle with either anorexia nervosa or bulimia showed that regular massage decreased anxiety levels, increased levels of the feel-good hormone dopamine, and reduced depression scores. Participants in the study also showed better scores on the Eating Disorder Inventory, indicating better body awareness. While counseling is obviously of paramount importance, massage therapy can be a powerful adjunct to other forms of treatment for eating disorders. It’s just another example of how teenagers benefit from massage.

Teenagers living in Jackson Hole, or those visiting the Tetons, are not exempt from these health and mental concerns, so regular massage therapy with companies like  Massage Professionals of Jackson Hole should be a part of life.

2. PMS and menstrual pain.

What’s worse than menstrual problems? Menstrual problems when you’re a teenager. Between the irregular cycles, the inexperience with managing symptoms, and the embarrassment about getting help, adolescence can be a rough time to have a uterus. Effective treatments like hormonal birth control can have negative social connotations, and require a pelvic exam to obtain, a procedure that most teen girls have yet to experience and may wish to avoid.

Massage therapy has been shown to help with pain, anxiety, and feelings of depression related to PMS, as well as other symptoms like water retention. Girls can also benefit from learning self-massage techniques to use when experiencing menstrual cramps on a day-to-day basis.

3. Athletic injuries.

While high school athletes are injured at around the same rate as professional athletes, their growing bodies mean that they’re often injured in different ways. Since bones grow before muscles and tendons do, youth are more susceptible to muscle, tendon, and growth plate injuries. Sprains, strains, growth plate injuries, repetitive motion injuries, and heat-related illness  are among the most common injuries among young athletes. Boys are most likely to experience athletic injuries while playing ice hockey, rugby and soccer, while soccer, basketball and gymnastics lead to the most injuries in girls.

Sports massage has a long history, and can be especially effective when dealing with repetitive motion injuries like tennis elbow and runner’s knee. Massage therapists are now found at every kind of sporting event, from the Olympics all the way down to your local 10K. Given that teen athletes can be more vulnerable to injury and overuse than their adult counterparts, it makes sense to offer them the same opportunities for healing and pain relief.

Do you know a teen who could use a massage? Go to www.MassageProfessionalsJH.com today and book your massage online. Please see our weekly newsletter No.5 for more massage news.