Organic is Organic

Organic Massage

Well, it would be a stretch to say that there is such a thing as Organic Massage, and there are of course organic massage oils such as Certified Organic Sunflower Oil, Certified Organic Safflower Oil, Certified Organic Olive Oil,Certified Jojoba Oil, and non-GMO (genetically modified organisms) Vitamin E,  but this is a column about organic eating and organic massage marketing.


In the last couple of years, more of our local Smith’s grocery Store in Jackson Hole has been given over to organic fruits and vegetables. This could be in direct response to therecent opening of a huge new Jackson Whole Grocer just up the street. Or it could be Safeway taking a genuine interest in their customers’ health and responding to market forces. But every time I go into a store and see the word ‘Organic’ I become the skeptic and remember the discussion in Michael Pollan’s book: ‘The Omnivore’s Dilemma”. He says that far too many food companies are getting on the ‘organic’ bandwagon – just to increase profits (markups on anything that says ‘organic’ are  many more times than non-organic) – when in fact there isn’t really that much of an organic nature to these foods. It’s a bit like ‘green-washing’ – when a company that pours millions of gallons of toxic waste into our rivers gets a ‘green’ award because it recycles its office paper!


Then there’s another kind of organic – which is how we’re growing our business at Massage Professionals of Jackson Hole. So maybe we’re getting closer to Organic Massage.

There’s organic in the way Massage Professionals of Jackson Hole is gaining positioning in the search engine rankings, and there’s organic in the way we’re slowly increasing our customer base. That is: we’re not spending money on link farms, buying Facebook ‘Likes’ or Twitter followers and so on. Those things can bring in vast numbers but it’s not a good way to go and is detected by the search engine crawlers as ‘underhanded’ and will cost  more than money in the end. It will cost of massage business credibility. Search engine rankings are being increased in three ways: 1) Rochelle is working hard (she started with one to two hours every day) participating in lively SM correspondence on Facebook, Twitter, Pinterest and Google Plus.  2) Our new web site is totally dialed-in, with ‘responsive’ capabilities to show up on mobile devices, and  3) The blog – such as this post. It’s important to keep it rich in keyword phrases and content – although you won’t see the word ‘Massage’ or ‘Jackson Hole’ written up too much in this week’s post. Another way we’re doing it organically is simply by growing the business slowly. We recently turned down the opportunity to take over an established massage business in Jackson Hole. There are beautiful premises with four nicely decorated rooms, inexpensive rent, a customer base and a very advanced responsive web site. We turned it down because we’d rather grow into that kind of positioning than purchase it all. It just seemed like the better way to go. We’ll grow by reputation one customer at a time – and that’s organic. And then, who knows, maybe one day we’ll discover Organic Massage as well – but if we do, it will be slowly – and organically.


Be well,

Hamish and Rochelle

Marketing Your Massage Business in Jackson Hole

This blog is about the adventures, trials, tribulations, emotions, pleasures, fears, frustrations and joys of starting a new out-call massage business in Jackson Hole, Wyoming. The blog is written by T. Hamish Tear, one of the two owner / partners of Massage Professionals of Jackson Hole – which is then carried forward into the Social Media sphere by Rochelle Ganoe – the other owner / Partner.

Our most recent ‘test of faith’ in Massage Professionals of Jackson Hole has been to continue to commit funds to consistent, repeated advertising over long periods of time when this is quickly becoming a negative cash-flow situation. The big decision has been whether or not to continue with advertising in the Jackson Hole News and Guide (and now we are considering the Jackson Hole Daily News) – in addition to the various other advertising mediums we have going on at the moment – not to mention the ‘Big-Gulp’ of a whole new custom web site. From previous blog posts, readers may recall that those other advertising mediums are:

1) Rack Cards. These were published by Vista Print. We ordered 2,500 and they have been distributed around Jackson Hole by the brochure delivery company “Pony Express”. We are having them delivered to rack card locations in hotels and public places frequented by tourists all over Jackson. Rack cards have provided us with two inquiries and one sale over a period of three months.

2) Jackson Hole Attraction Menu. This map and calendar of events carries advertising within it and is distributed alongside rack cards and is also found in many hotel rooms and lobbies. This has brought in three inquiries so far and has resulted in one sale.

3) The Jackson Hole News and Guide. We started with a 1/4 page ad and are now running a slightly smaller ad. for six weeks – the total contract being for thirteen weeks. This has brought in one inquiry, which led to one sale.

Those are our current advertising efforts and on-going expenses. In the past we have also advertised in the half-off special section of JH Weekly (aka Planet Jackson Hole). Yes it seems steep and scary and the question is…do we have faith in Massage Professionals of Jackson Hole to keep it going with that kind of negative cash-flow? Fortunately, we have our contract massage work at Spring Creek Ranch, and at Sena Spa in Teton Village, and at Olga’s Day Spa at Snow King Resort to keep us going. Rochelle also has a handful of fairly regular local massage clients from the past couple of years that keep her cash coming as well – although those are well discounted prices.

But what we also have to thank for cash coming in – by far our most efficient advertising medium (although we’re still talking small numbers) is the internet – yes – our web site, its SEO and Rochelle’s SM work – are performing. Usually when the Massage Professionals phone rings it is a request for a massage from having been found on the internet. And those customers have been mostly un-phased by our basic one hour massage price of $130 – and they leave extremely generous gratuities. This is why we have decided to go for the big splash of having a new custom web site built for us. We consider that the previous web site, a free template web site that comes with membership of the American Bodywork and Massage Professionals, to be ‘adequate’ but no more because it is not a ‘responsive’ web site – and other reasons. (Although it is a really good place to start with a brand new massage business with little start-up capital – and it has already gained a very respectable organic Google placement.)

This blog Post will continue next week with details of how we have decided to construct our new web site, who we hired to do so and why – and how expenses being poured into the web site can be justified and balanced against or with those other advertising mediums in Jackson Hole.

Be well,

Hamish and Rochelle.