This blog is about the adventures, trials, tribulations, emotions, pleasures, fears, frustrations and joys of starting a new out-call massage business in Jackson Hole, Wyoming. The blog is written by one of the two owner / partners of Massage Professionals of Jackson Hole – and is then carried forward into the Social Media sphere by Rochelle Ganoe – the other owner / Partner.
In part 1 of the ‘Marketing Your Massage Business in Jackson Hole’ last week, I was coming to the conclusion that, by a large margin, the internet is the place to advertise and the place to be seen. Why? Simply because the calls have been coming in good numbers from web searches on Google and on Yelp. So far, with the Jackson Hole News and Guide, after five 1/4 page ads in the weekly paper – we have had just one phone call (which did lead to a massage being sold). I’ll continue to monitor and report on the newspaper advertising results (we are committed) and thought on branding etc.
But this post is more about Yelp. For a massage business in Jackson Hole, I can’t imagine a more effective way to be found than to be listed on Yelp. Whilst the majority of our calls (and orders) have come from the Internet – the greatest portion of those has come from Yelp. I had never quite realized just how much people – especially travelers – use Yelp as their main search tool – not just Google.
In one example, I was called by a family who was vacationing in their large RV and were camped at the Virginian RV Park. The man of the family was in great need of a massage, and his wife did some diligent research on Yelp. Massage Professionals of Jackson Hole popped up first and, with just one great review, she called and booked a 90 minute massage right there in their RV.
After the massage, they explained their philosophies about doing their research on Yelp: “I won’t even entertain purchasing from a service or a business until I have seen it on Yelp and read the reviews.” Said the wife. But in addition to this, this family had a painting business and they have their business on Yelp too. I appreciated the advice they gave me about being on both sides of the Yelp story. Additionally, they advised me never to purchase advertising on Yelp as, like Google, it’s the organic nature of the listing that counts. Good organic placement on Yelp, with strong reviews, is what gets the travelers’ attention and makes them buy your product.
It’s all very well to be found on Yelp – but guess what – yep – there’s more to it than that. Whilst some travelers will call directly from the phone number listed right up-front on your Yelp page, many will need further confirmation and go to your web site to see what it’s all about. So…you need a nice web site – and one that is ‘responsive’ to being adapted to monitor sizes on mobile devices such as smart phones and tablet computers. Next week I’ll talk about, and hopefully be able to share with you the launch of, our brand new custom web site – courtesy of Shannon Sbarra at Skyfire Studio.
T. Hamish Tear